04 Oct Future marketing trends to push your business forward in 2020
Would you like to catapult your business to the next level? Here, we have experts that take into considerations future marketing trends in the e-commerce industry. For your online based business to succeed, stay on top of recent innovations and technological advancements. Most of these trends are time-consuming but however, it is highly necessary to invest in these trends to push your business forward.
Mobile, mobile, and mobile.
Ensure you make all your online shops and web pages mobile friendly. The reason is that online shopping has recorded the highest purchase made by customers from their mobile. The last Black Friday marked a whopping 40% of sales from people on their mobile phones and also the sales of mobile phones is gradually outpacing computer commerce.
Multichannel selling and data analyzing.
Here, you need to implore the expertise of Google analytics. Use Google analytics to check out for relevant shopping feeds and popular outlets so you can be able to expand your business reach. In the end, you have the best-personalized understanding about your customers.
Offer free or faster shipping options.
This might not be a natural suggestion, but once you can figure out a way to do this, you will notice people will begin buying more from you. This right here is what both Amazon and eBay does.
Focus on content marketing
Have a quality content writer, but if you are a good writer yourself then consider creating quality contents for your target audience such as lifestyle posts, tips, etc. gone are the days when poorly written material ruled the web, currently, keyword stuffing is a bad idea for your content marketing. The latest Google algorithm will only favor content that has the highest share, or news.
Use SEO for local targeting.
Adopt the habit of incorporating the proper old means of SEO for your local audiences. This way, you will be able to differentiate your business form the big shots in your community.
There is no problem with starting your business on a small scale, but to push your business forward, you need to have a global vision. In the long run, you may decide to expand your business to countries like India, Brazil, China, or Russia. Make sure all your campaigns will be able to fit into each of the local markets you are targeting.
Targeted social media advertisements.
The increasing need for social media advertising will make more businesses incline towards the use of search and social media for their advertising purposes.
Put your customer in the driver’s seat.
Let them tell you what they need, what services they think you should increase or put more efforts. This doesn’t mean they are telling you how to run your business, but it says they are directing you in the way they think you need to improve on. After all, without them, you won’t function properly.
Marketing research is not just one of future marketing trends, but also very old function. Market Research Is Essential for Your Brand
Entrepreneur around the world are continually researching on various ways to improve their products and services. Because of this, market research has to be something you do on a daily basis to ensure you are still on track on the road to success. These three marketing research tips will guide you as to why marketing research is essential to building your brand.
9. Stay Focused
We live in times where paying 100% attention is such a hard task. With the continuous series of events we have incorporated into our everyday life, staying focus appears farfetched. Also with all the excitement and fun social media brings, a single click can keep you distracted for a while. It’s not wrong to have a little fun time, but as an entrepreneur you wouldn’t want to fall off the way. What does this mean? This means you wouldn’t want to lose track of your long-term goals or to become resilience in what you do. If you desire to generate a considerable amount of income from your current Gig, then research will help you stay more focused so that you are always on point with both your long-term and short-term goals. Lastly, market research can help you prioritize and maximize your time effectively.
10 Stay Customer Oriented
The idea behind becoming an entrepreneur in the first place is to work for yourself but don’t forget who the real boss is. For a entrepreneur, your customer is your boss. Knowing what they want, how to deliver it and exceed expectations can only come from research. If you carry out extensive research, you will find out that most successful entrepreneurs exceed their targeted income because of customers that make a repeated purchase. To ensure a particular customer continues patronizing you, you need to research on ideas and methods to implore to make them come back for more of your service.
11. Keep the future marketing trends on Top of Mind
By carrying out market research, you begin to understand the strategies used by your competitors and how to start using them. You earn new ways to maintain a steady stream of your customer base and styles to satisfy them. Market research also helps to prepare you for long-term success. Because the entrepreneur world is a highly competitive marketplace, make sure you should always have relevancy and longevity in mind. The extensive market research will help you shape your future.
Lastly, when you include market research as part of your primary strategy for growth and longevity, you will notice a significant increase in your opportunities and you will work without stress. In the end, you will become more lucrative. Is making more money on your to-do list? If so, be sure market research is, as well.