24 May Marketing objectives – Get Most out of print marketing materials
According to Benjamin Franklin, if you fail to plan, you are planning to fail. These words will give you a better understanding of how to carry out your marketing objectives. With this quote, Benjamin Franklin reminds us of the importance of clearly defining your path to success before the work begins.
This task may seem challenging because you have to carefully Map out how to begin, and what to do. Once you do this, everything becomes easier, and you will know the right time and place to make use of the tools and resources around you. Here are some great ideas for you.
USE SMART GOAL PLANNING
It’s good to work hard, but it gets even better if you work SMART. Ensure to choose objects that are in line with your goals, but above all pick an achievable on. When you make use of SMART goal planning, your marketing objectives flow in the right direction.
ENLIST PROFESSIONAL ASSISTANCE
For you to get the best service and advice, to help set your marketing objectives in motion, request professional assistance. They have years of experience and helped lots of business developed goals that work!
COMMUNICATE THE PLAN
Communication is essential, so bring in your team members on board. Engage them frequently and try to make them see your marketing objectives from your own eyes. This is highly crucial because they will feel a sense of belonging to your goals rather than seeing it as another means to earn a paycheck. Instill in them a sense of responsibility and show them the steps you are taking to make the company successful.
EXAMPLES OF COMMON MARKETING OBJECTIVES
- Create a more mobile-friendly website
- Increase conversion rates
- Grow brand awareness
- Improve customer retention
- Generate more leads through sales funnels
- Improve stakeholder relations
- Enhance customer relationships
We specialize in crafting unique and actionable plans expertly tailored to meet your individual needs and goals.
Contact us for more information or to schedule a consultation.
How Paper Catalogs Benefit Your Marketing Strategy
The world has finally become a digital marketplace for advertising goods and services. This has made some old marketing strategies to be abandoned; a typical example is the use of catalogs. Just as the name implies, catalogs bring to mind the inches-thick Sears mailers that filled mailboxes for decades. This used to be the dominant form of advertising for most retailers, eschewing this method is a mistake. Here are the following reasons.
Why Physical Catalogs Remain Relevant
The question is; because of the widespread use of digital forms of advertising, why is the use of physical catalog still essential? Why select an online printing company to help you out with organizing and collation of your paper catalog? Lately, retailers had discovered that when you combine an online presence with a digital catalog, the rate at which sales increase is alarming. The use of catalogs has moved up from being another form of luxury to a must-have for all small business owners.
The difference in Paper Catalogs and Digital Advertisements
Although the versatility of digital, paper catalogs has a particular advantage over digital. The advantage is that paper catalogs are tangible while digital is not. It doesn’t matter if your customers read through the catalogs or not, what matters most is that you rest assured that at least they would notice your business name and acknowledge your effort.
The fact that digital catalogs are not tangible, they are sent via email and would more likely end up in the trash spam. Without a doubt, the paper catalogs enhance browsing in many ways that digital catalogs won’t. It doesn’t matter the category of customers you are targeting, whether old or young.
Most people think millennials don’t deal with the traditional form of advertisement anymore, that’s not true. This group claims to pay apt attention to mail delivered to their doorstep, and that also prefer to receive offers from their favorite store via traditional mail and catalogs as opposed to email.
In a study carried out to prove this claim, 50% of all millennial stated that they find digital advertisements too frequent, and hence they ignore them, while 15% admitted to the fact that they ignore catalogs and other offers that lands in their mailbox. To say that customers are away from digital forms of advertising does not dispute the fact that a tangible and physical paper catalog still holds a feel.
All this ben said, most business owners still don’t feel the need to use paper catalogs as their means of advertising because the number of paper catalogs mailed directly has reduced significantly. The Data & Marketing Association found out in a recent survey that over ⅓ of customers still make use of direct mail catalogs to learn about product and services. Also, at least one order was made from a paper catalog from more than 100 million customers in 2016.
With these reasons you can see that creating a paper catalog for your customers should be an essential piece in your marketing strategy.